I’m Azhar Bhatti. I do creative direction for a living, which is basically professional pattern spotting. You stare at enough billboards, enough pricing tables, enough “market dynamics” dressed up as destiny, and eventually you start seeing the same shape everywhere. Also, you develop a mild allergy to the phrase “game changer,” which is unfortunate because I’m about to use it sincerely.

Pakistan’s mobility market has a shape too.

It’s a small club. A few manufacturers. A few models. A few price ladders that keep getting taller while the rest of us keep getting shorter. And after a while, you stop calling it inflated. You start calling it normal. Like it’s weather. Like it’s gravity. Like it’s the price of being alive in a place where “choice” is mostly a myth told to people who haven’t tried buying a bike in 2026.

So yes, I’m interested in EVs. Not because I want to moralize about emissions. Not because I want to do the usual TED Talk thing where we all clap politely and then go back to petrol like nothing happened. I’m interested because EVs are leverage.

EVs aren’t just cleaner. They change who gets to own mobility. That’s the whole argument. If you only read one line, read that one.

Because the real story isn’t the battery. It’s power. Market power. The kind that decides whether a normal person can afford to move without selling a kidney or developing a spiritual relationship with installment plans. EVs open a door for more players to enter. More models. More formats. More price points. When entry becomes easier, competition becomes possible. When competition becomes possible, the customer stops being an afterthought.

And there’s another quote I keep coming back to, the kind that sounds like a fortune cookie until you’ve lived it:

“What gets measured gets managed, What gets managed get managed”

Right now, too much of our market feels like it’s measured in vibes and controlled by inertia.

That’s the dream part. Here’s the reality part.

EVs can’t properly exist here yet at scale because we don’t have the one thing that turns an EV from a cool idea into a boring daily tool.

Infrastructure.

And by infrastructure I don’t mean “one ribbon cutting charger outside a government building that stops working the moment the low wage camera crew leaves.” I mean a network that behaves like something you can rely on. A network you can see. A network that does not require you to negotiate with a guard, a cashier, your luck, and the universe.

There’s a saying engineers love because it’s both comforting and little scary:

“All models are wrong, but some are useful.”

Right now, our charging “model” has been wrong in the ways that matter day to day.